Dell
DEll Content Studio
Art Direction, Copywriting, Photography, Content Production
The in-house content studio team was formed to create photo and video content for Dell’s social channels. On this small but mighty team, my main role was idea conception, art direction, and production. I would step in to edit when needed. I would also attend events like Comicon and Gamescom to shoot and create content. I joke that if you go to Dell’s Instagram, you will see most of my portfolio.
Dell wanted to focus on social holidays and incorporating their XPS 13 in product heavy posts. Here a few that I had a blast making:
In late 2019, I played a major role in moving Dell’s social strategy to include more lifestyle photography and influencers using our products. We introduced maintaining a cool-toned color palette as well in all visuals.
Content Team
ACD: Joe Welbes
ADs: Myself and Max Dominguez
CW: Gissel Lagunas
Editor: Yuta Yamaguci